A needle in a haystack — validating our dating application concept

A needle in a haystack — validating our dating application concept

The main cause of startup failure is “no market need”, in accordance with CB Insights. Frequently, a group spends time that is valuable money and effort building the very least viable item (MVP) that is really so polished prior to it being also demonstrated to potential users. They release it and discover that wrong presumptions had been made by what they think individuals want.

That is a plan of Haystack, a part pro j ect by Jeremy (Developer) and I also (item Designer), and exactly how we tested our riskiest presumptions by placing our product right in front of genuine users as fast as possible. The application idea initially stemmed from Jeremy’s goal of gamifying the dating that is online and then he started building an early on model before we came across. In an ideal globe, we might been employed by together before Jeremy began making the software. Nonetheless, into the period of around 3 months (outside of work hours), we produced paper that is few, talked with some individuals… and tossed when you look at the towel, effectively invalidating our app concept.

The problem with Tinder

Dating apps are much less efficient and enjoyable while they had previously been. They truly are a labor-intensive, uncertain method of to locate a relationship. It’s figures game for males and a lot of squandered time for females. Mirrored in SMH’s simply simply simply take on dating apps:

But while women have more matches, they don’t fundamentally enjoy an all-you-can-eat buffet of this many desirable mates. Men distribute more communications, to more partners that are potential but have a tendency to place in less work or are less devoted to their matches. Females may feel flattered by the frequency of matches, however they may additionally feel disappointed whenever attempting to follow through and now have deeper conversations.

Whenever Tinder first arrived on the scene, it didn’t feel just like a task. It had been a enjoyable game and every match felt significant. But as time passes, Tinder as well as other similarly labour-intensive dating apps have saturated industry.

The concept behind Haystack

Just exactly exactly What Jeremy wished to capture ended up being the excitement that is same gave individuals whenever it arrived.

You begin by producing your own personal pair of concerns and responses, in a numerous option question structure, and personalise it.

You nevertheless swipe. But rather of faces, you swipe through a couple of 3–4 concerns created by other users.

To fit, you ought to get a lot of the other person’s questions correct. Eg. In the event that individual writes a concern “Is weather modification genuine?” plus they just wish to match with individuals whom select “No” — then this real question is wrong.

Although, they nevertheless need certainly to accept to own a discussion with you. But you are automatically matched and are free to chat to each other if you get ALL the questions correct. This sort of match may be the needle when you look at the Haystack .

It might be harder for women become sent a barrage of matches since their match that is potential would to resolve their concerns precisely to be looked at. Likewise, males can’t simply anymore swipe like crazy.

A startup accelerator, where we worked with early stage startups on releasing their product at this point, we met at BlueChilli. We chose to get together because of this relative part task, Haystack, and Jess stepped into due to the fact product designer.


A step was taken by us right back and detailed all the assumptions made on the software idea. We then plotted presumptions on a matrix from “Most assumed” to “Most risky”.

This permitted us to just take presumptions which were into the top corner that is rightmany high-risk and a lot of thought) and validate them.

Consumer interviews and concept evaluating

We recruited individuals through buddies and buddies of buddies. Each session ended up being divided into two components: individual interviews about present relationship practices and individual evaluation of y our model.

Component 1: Consumer interviews

The objective of these exploratory concerns had been to gain insights to see possibilities in users present frustrations with current items. Our eastmeeteast app rough conversation guide included concerns like:

Component 2: User testing

Test objective — Will users be ready to respond to numerous option concerns compiled by the individual they have been attempting to match with, aided by the risk of matching using them?

We provided an individual a deck of 10 “cards”, that have been paper prototypes, either a deck of most male or all feminine, centered on their choice. We asked them to choose five from the ten they want to match with also to respond to their concerns and inform them that there must be at the very least 3 out 5 questions correct to be able the individual to accept or reject you as being a match. They certainly were permitted to start to see the responses associated with numerous choice concerns before you make their option.

We asked participants concerns like: Why did you select these social people for the “yes” heap?How did these folks ensure it is towards the “no” stack?How did you discover this procedure?

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